There is a situation that just about every promoter has gone through, at least once in their lifetime. It's that moment when you are faced with the question of whether you give up, or hold on. What does this mean?
Let us try to explain it. There are a lot of actions that a promoter has to take, when it comes to producing an event. Everything from putting together creative event concepts, that they believe are going to work.
Then there's performer and venue acquisition, contract negotiation, graphic design, radio, tv, and social media advertising, equipment resourcing, hotel booking, ground transportation, equipment load-in and setup, to sound check, and stage design.
Let's not forget Green room and dressing room hospitality riders, that must also be satisfied. The key to not going completely insane is organization and scheduling. Plus a dedicated, self-thinking, Production team to support you. While all of these things can be done by a single individual, life as a promoter is far easier, with the latter things in place.
